Microsoft Cloud Ring Events
Microsoft event teams were burdened with unique assets which led to an unorganized brand experience. I was tasked to help create 7 different event packages, each with it’s own unique flavor, that align with the types of events Microsoft hosts within a given year.
We created foundational 3D assets which informed templates, colors and a guide on how to use these packages to ensure event teams were set up for success when they market, promote, and host these events.
Delivery
VideoSeven 3D animated videos that Microsoft could use as presentation assets
RendersSeven high-quality and edited 3D renders in full frame and ideal crops that the teams could use right away
Digital Ad Templates60+ digital ad templates in 7 sizes
GuidebookA helpful guidebook to hand off to event teams which explained the branding for each package. Guidance for color pallets, template layouts, render images, and typography to follow for starting each campaign
Process
Sketching was a very large part of the process for this project. There were many iterations to figure out the best approach for the shapes of the 3D objects, colors, and composition. Once the shapes were figured out we used sketching to solve for the short 3D animated videos that we also delivered to event teams.
© Elizabeth Mason 2025. All Rights Reserved.
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Microsoft Cloud Ring Events
Microsoft event teams were burdened with unique assets which led to an unorganized brand experience. I was tasked to help create 7 different event packages, each with it’s own unique flavor, that align with the types of events Microsoft hosts within a given year.
We created foundational 3D assets which informed templates, colors and a guide on how to use these packages to ensure event teams were set up for success when they market, promote, and host these events.
Delivery
VideoSeven 3D animated videos that Microsoft could use as presentation assets
RendersSeven high-quality and edited 3D renders in full frame and ideal crops that the teams could use right away
Digital Ad Templates60+ digital ad templates in 7 sizes
GuidebookA helpful guidebook to hand off to event teams which explained the branding for each package. Guidance for color pallets, template layouts, render images, and typography to follow for starting each campaign
Process
Sketching was a very large part of the process for this project. There were many iterations to figure out the best approach for the shapes of the 3D objects, colors, and composition. Once the shapes were figured out we used sketching to solve for the short 3D animated videos that we also delivered to event teams.
© Elizabeth Mason 2025. All Rights Reserved.